It has also been speculated that the global hospitality service brokerage company has plans to create its own TV shows in order to encourage people to travel more. It has been noted that if Airbnb “algorithms see that users are increasingly searching for ‘Paris’, it notifies the magazine’s editorial staff to whip up a story or two on the French capital.” Airbnb magazine is a highly dynamic print media platform that responds to the interests of the company’s target customer segment.
The accommodation and experience marketplace launched Airbnb Magazine in May 2017 distributed in the U.S., with the exception of a small number of copies that will be available for sale in London priced at USD 3,99. The patterns of use of these elements by Airbnb is explained below.ĭespite the purely online nature of its business model, Airbnb uses print and media advertising extensively. Elements of marketing communication mix according to this framework consist of print and media advertising, sales promotion, events and experiences, public relations, direct marketing and personal selling. Airbnb marketing communication mix as a framework explains how the global lodging company uses individual elements of marketing communication mix.
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